Flowers Hackney Privacy Policy

Introduction

At Flowers Hackney, we are committed to protecting the privacy and security of your personal data. This Privacy Policy applies to all customers who place orders with us from Hackney and the surrounding districts. It outlines what personal information we collect, the lawful basis for processing your data, how long we retain your data, who processes your data, and the rights you have regarding your personal data under the General Data Protection Regulation (GDPR).

What Personal Data We Collect

When you place an order with Flowers Hackney, we may collect and process the following categories of personal data:

• Identification Data: Name, surname
• Contact Data: Address, delivery address (if different), phone number, and optionally email address
• Order Data: Details about your flower selection, delivery instructions, payment method (note: payment details are securely processed and not stored by us)
• Communication Data: Any correspondence you submit to us regarding your order, feedback, or customer service inquiries
• Technical Data: Device identifiers, IP address, and cookies where applicable (see Cookies section below)

Lawful Basis for Processing Data

Flowers Hackney processes your personal data for a range of purposes, each supported by a lawful basis under GDPR:

• Contractual Necessity: Most data we collect is necessary for fulfilling your order and providing customer service. Without this data, we cannot process or deliver your order.
• Legitimate Interests: We may use your data to improve our services, handle complaints, or prevent fraud, provided our interests are not overridden by your rights and freedoms.
• Legal Obligations: We may process your data if required for compliance with laws or regulations (for example, for tax and accounting purposes).
• Consent: Where required, we will ask for your consent to process specific data, such as for marketing communications. You can withdraw your consent at any time.

How We Use Your Data

Flowers Hackney only uses your personal data for the specific purposes for which it was collected, including:

• Processing and fulfilling your flower orders
• Managing deliveries and customer communications
• Handling customer feedback, queries, or complaints
• Improving our products and services
• Complying with legal and regulatory obligations
• Sending marketing information (if you have given your consent)

Retention of Your Personal Data

We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Typically, order and customer details will be retained for up to seven years in compliance with tax and financial regulations. After this period, your personal data will either be securely deleted or anonymised so it can no longer be associated with you.

Data Processors and Third Parties

Flowers Hackney sometimes relies on third-party service providers (data processors) to support our business operations. These may include companies that manage payment processing, delivery services, IT hosting, or customer support. We have data processing agreements in place to ensure that these parties process your data only as instructed, securely, and strictly for the purposes we specify. We do not sell your data to any third parties.

Personal data may be shared with regulatory or legal authorities if we are required to do so by law.

Cookies and Technical Data

Our website may use cookies and similar technologies to enhance your browsing experience, for analytical purposes, and to ensure the website functions correctly. Technical data collected through cookies may include your IP address, device information, and browsing activity. Where required, we will request your consent before placing cookies on your device. You may manage or disable cookies using your browser settings.

Data Security

Your data's security is important to us. We implement appropriate technical and organisational measures to protect your personal data against loss, unauthorised access, or unlawful processing. These measures include secure servers, restricted access, encryption protocols, and regular reviews of our data security policies.

Your Rights Under GDPR

As a data subject, you have the following rights regarding your personal data under the GDPR:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data where there is no legal reason for us to continue processing it.
• Right to Restriction: Request a restriction on how we use your personal data.
• Right to Data Portability: Receive your data in a structured, commonly used format for transfer to another provider.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw any consent you have previously given for processing your data.
• Right to Complain: Lodge a complaint with the UK Information Commissioner's Office if you believe your data protection rights have been breached.

To exercise your rights, please contact us using the contact form on our website or in writing to our business address. We will respond to all requests in accordance with GDPR requirements. Please note that we may require proof of identity before fulfilling certain requests.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other reasons. The latest version will always be available on our website. We encourage you to review this policy periodically.

Contact Information

If you have any questions or concerns regarding this Privacy Policy or how your data is handled, please use our website's contact form or write to us at our registered business address. We are committed to responding promptly to all inquiries and upholding your privacy rights.

Scope of This Policy

This Privacy Policy applies to all Flowers Hackney customers placing orders from Hackney and all neighbouring districts that we service. By placing an order with us, you acknowledge and agree to this policy.